Evaluation question 5

How did you attract/adress your audience

We mainly attracted our audience from the genre of film itself, because the genre is so popular in itself. This makes our job a lot easier because most people in our specific target audience would take the risk to come see a new horror movie, but we were helped by taking some ideas from previous films similar to ours, the facebook group we created where we could create polls to ask our friends and family and of course the rough cut feedback.

Firstly we set up the facebook page “Dead-Cell Productions” the name of our production company, http://jamesl94.blogspot.com/b/post-preview?token=5cNHCTcBAAA.IiZuXpAWECqobI7mDiyGQw.j3om9UDWRDWu9qKVpj86zQ&postId=2402477464840931738&type=POST on this site we conducted a poll as you can see from the screenshot on this link. The outcome of the poll was horror winning, this shows that we have got our genre spot on, in relation to our audience feedback. This has acted as a great way to contact the audience, as we have asked more questions and put our animated storyboard on there as well. We also used this medium to decide the title colours and design for our movie. So we have already sparked the interest with our audience by getting them involved in the design.

Another way we can relate to our genre and target audience is through the music we have used for our piece. We have specifically used music that our target audience would listen to, we feel that this just gives them an extra incentive to come and see our film, and overall enjoy it more. But of course the music we have chosen in the heavier end of the spectrum, which means it fits in nicely with the whole horror, zombie apocalypse idea.

The similarities with other movies vary. Technically we are similar to the movie clover field which employs the same use of a handheld camera to see from the character point of view.

But if you talk about the storyline we are definitely similar to “I am Legend” or the “28 days later” series of films. In “I am Legend” we see the last man (or so he thought) on Earth trying to find the cure for a disease that lead to a Zombie apocalypse, in our story is similar that in we have our main character that has the cure and it is about his journey to get the cure to safety.

I feel our unique selling point is how we have used the hand held camera. Like I said about the similarities with “Cloverfield” this is quite a uncommon technique used in films, so it really gives us another level of popularity because it is different from anything else being filmed at this current time. We feel it adds to the audience’s enjoyment, as they see the film from our characters point of view, so they can feel like they are part of the action and feel the emotions of the character throughout the film.