Ideal audience member

We decided to sit down and think about what our ideal target audience member would be and build up a character profile of them.

We related things to horror movies and what other interests a person may have and came up with:



Young adult/teenager. Aged 16-24.
Interested in heavy music, band such as Bring me the horizon, Slipknot and My chemical romance.
Enjoys seeings horror films with friends, likes things such as comics and Tv shows like Supernatural and Buffy the vampire slayer. Enjoys going to see live bands and uses social networking sites (tumblr, twitter, Facebook) often.

Using this information it helped us in thinking of ways to advertise our movie, and also helped us with our choice of music in the film. We had chosen to use a song by bring me the horizon which are a very popular, and recognizable band on the music scene.