We did a bit of background research and thinking and tried to build up a character profile of what people would want to come see our movie. We know (as teenagers ourselves) that horror movies are popular with young people. They enjoy to go see them in groups or as young couples. An accurate age for a target audience would be 16-24 year olds. The older generation don't seem particularly interested in the horror genre.
Other films of the same genre that have been popular with the younger generation have included Saw, The ring, Paranormal activity and 28 Days later.
This is just a rough idea of what a potential audience could be, and in another post I will be uploading a more detailed description and a character profile of a typically audience member that would see "State of emergency".
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